Do not forsake wisdom, and she will protect you; love her, and she will watch over you. Wisdom is supreme; therefore get wisdom. Though it cost all you have, get understanding. Proverbs 4:6-7 NIV
The price of cocoa in making products has rapidly increased in the past few years. Candy makers were forced to make a decision in order to maintain their profit margin. The dilemma remained: What could they do to prevent the many consumer complaints that candy bars were getting smaller?
1. They could charge more for the same size candy bar.
2. They could reduce the size of the present candy bar and increase the price.
But wait, there are third and fourth options that have increased the profits of the candy makers:
3. Use less product and add air as a filler under the guise of “less calories,” which translates into a smaller candy bar; previous size: 2.07 oz; current size: 1.65 oz that represents a 26% price increase. Also utilize the marketing tactic to promote a healthier bar that only contains “250 calories and 11 grams of saturated fat.”
4. Produce “fun size or snack size” candy sold in bags which are usually 5 times the price of the original size bar.
The third and fourth options which involve the art of deception appear to benefit the consumer; however, we are paying the highest prices in the history of the candy bar which have less product and we are content to do so for the enjoyment of empty calories.
For most individuals, our daily lives involve a rapid and stressful pace. We crave the convenience of someone else already figuring out the problem so we can just move on to the next issue, and we are willing to pay for that convenience.
Last week, I used two store coupons, 40% and 50% off for two separate products. Because I was in a hurry, at checkout, I used the option to email the receipt. When I started my car, I had the nagging feeling to check the receipt. When I reviewed the receipt via my cellphone, I realized the 40% coupon was not applied to my purchase. As I sat in my car, I had a decision to make: either turn the car off, re-enter the store, question the transaction, and obtain my refund or forget about it and leave to perform my next errand.
I am still unable to comprehend why I had an internal conflict over a situation which involved seeking a refund for overpayment because the register failed to apply the discount that I was entitled to. I have come to realize that I am unable to pursue a life of convenience where the expectation is that someone else has already resolved the problem, or I simply choose to ignore my responsibilities.
God instructs us to seek wisdom and understanding as we face our daily challenges. When we ask for wisdom and to be filled with the Holy Spirit, the feeling that things are not what they appear to be, is actually the leading and guidance from God.
Our relationship with God is strengthened when we apply His instructions to every aspect of our daily lives.
Work hard so you can present yourself to God and receive his approval. Be a good worker, one who does not need to be ashamed and who correctly explains the word of Truth. 2 Timothy 2:15 NLT
Challenge for today: Study the Word of God; Pray for wisdom; and change your mindset and behaviors to reflect alignment with truth.
Prayer for today: Dear God, Please grant us wisdom and understanding as we approach the challenges of our daily lives. Help us to always be motivated to choose and do what is right, even if it means taking additional steps to achieve resolution. In Jesus’ name, we pray. Amen.
Sonya Johnson Ruiz
Natural occurrence of a rock sculpted by nature…Camel Rock…in the desert of New Mexico.